Originating in the mountains of Switzerland, Braunvieh is one of the oldest pure breeds of cattle - not a cross or a composite.

These brown cattle are typically moderate framed and well muscled with a prominent white band around the muzzle. Braunvieh have established a solid reputation for “branding” their offspring with outstanding fertility, global adaptability, quiet dispositions, superior udders, exceptional feedlot performance, and award winning carcasses. We believe the unique ability of Braunvieh to produce a quality product while thriving in multiple climates creates the opportunity for Braunvieh to become one of the major breeds in the US beef industry.

The Vista Braunvieh program was originally established by the purchase of a load of “All Swiss” Braunvieh females from the US Meat Animal Research Center (MARC), Clay Center, NE. These cows were part of the genetics that proved, in the MARC research, that Braunvieh was the most productive breed, across all traits. For our goal of developing superior pasture and feedlot cattle, this was the perfect place to start. We have since added Fullblood and Purebred genetics from across the US, Canada and Mexico to build one of the largest performance herds in the country.

The beef cattle market is changing; carcass traits are becoming more important to the profitability puzzle, but fertility is still the most important piece. Including Braunvieh in today’s commercial cow-calf business adds more pieces of the puzzle. The Braunvieh difference results in early maturing, fertile females, that rival all others in pounds of calf weaned per cow exposed, as well as, vigorous steers that finish quickly, producing high-yielding, high-quality carcasses. Increased conception rates, improved feedlot efficiency, higher quality grades, and better yield grades are just a few of the exciting reports we consistently receive from our loyal customers.

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